Privacy Policy & Terms of Service
Effective Date: February 2025
The Asheville Affair  ("Company," "we," "our," or "us") respects your privacy and is committed to protecting it through this Privacy Policy and Terms of Service.

1. Scope of This Policy and Terms

This Privacy Policy and Terms of Service govern your access to and use of theashevilleaffair.com (the "Website"), including any content, functionality, and services offered on or through the Website, whether as a guest or a registered user. By accessing or using the Website, you accept and agree to be bound by these Terms. If you do not agree, please do not use the Website.

This Policy applies to information collected through:

• The Website,
• Email, text, or other electronic communications between you and the Website,
• Third-party integrations we use, such as Webflow, Klaviyo, Google Analytics, Google Search Console, Facebook Pixel, Hospitable, and Microsoft Clarity.

2. Children Under the Age of 18

The Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected such information, we will delete it. If you believe we may have information about a child under 18, please contact us at Hello@theashevilleaffair.com.

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3. Information We Collect

We collect both personal information and non-personal information:

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A. Information You Provide to Us:

We collect information when you:

• Fill out forms on the Website,
• Communicate with us via contact forms, email, or surveys,
• Make purchases or register for services,
• Submit reviews, comments, or inquiries.

This may include:

• Name, email address, phone number,
• Payment details (handled securely by our payment processor),
• Other information voluntarily provided.

B. Information We Collect Automatically:

As you navigate the Website, we may use Google Analytics, Google Search Console, Microsoft Clarity, and Facebook Pixel to collect:

• Device Information: Browser type, IP address, operating system,
• Behavioral Data: Pages visited, time spent, referral sources,
• Location Data (if permitted by your browser settings).

We use this data for:

• Website analytics and improvements,
• Fraud prevention,
• Targeted advertising and marketing.

4. Terms of Service

A. User Responsibilities

By using this Website, you agree:

• To provide accurate, current, and complete information,
• Not to misuse the Website, including attempting to access restricted areas,
• Not to engage in any activity that disrupts or interferes with Website functionality,
• To comply with all applicable laws and regulations.

B. Intellectual Property

All content, trademarks, and intellectual property displayed on this Website belong to the Company or its licensors. You may not reproduce, distribute, or create derivative works without prior written permission.

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C. Limitation of Liability

The Company is not responsible for:

• Any inaccuracies, errors, or omissions on the Website,
• Any loss or damage resulting from Website use,
• Any third-party links or services accessed through the Website.

Your use of the Website is at your own risk. We provide services on an "as is" and "as available" basis.

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5. SMS Communication

The The Asheville Affair mobile message service (the "Service") is operated by The Asheville Affair (“The Asheville Affair”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

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By consenting to The Asheville Affair’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of The Asheville Affair through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

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You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with The Asheville Affair. Your participation in this program is completely voluntary.

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We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

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You may opt-out of the Service at any time. Text the single keyword command STOP to +18444404911 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other The Asheville Affair mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18444404911 or email hello@theashevilleaffair.com.

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We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

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The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

6. Use of Cookies and Tracking Technologies

We use cookies, pixels, and tracking technologies (e.g., Facebook Pixel, Microsoft Clarity, Google Analytics) to:

• Remember preferences and enhance user experience,
• Track browsing behavior for analytics,
• Deliver personalized advertisements.

Managing Cookies

You can control cookies by adjusting your browser settings. Disabling cookies may affect your experience on our Website.

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7. Third-Party Data Sharing

We do not sell or rent your personal information. However, we may share data with trusted third parties to provide our services, including:

• Payment processors,
• Analytics providers (Google Analytics, Microsoft Clarity),
• Email marketing services (Klaviyo),
• Social media platforms (Facebook Pixel for ad targeting).

These third parties are bound by data protection agreements and are only permitted to use the information as necessary to perform their services.

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8. Your Rights and Choices

Depending on your location, you may have the following rights under GDPR, CCPA, and other applicable laws:

A. GDPR (For EU Residents)

• Right to access your data,
• Right to rectify inaccurate information,
• Right to erase your data (“right to be forgotten”),
• Right to restrict or object to processing,
• Right to data portability,
• Right to withdraw consent at any time.

To exercise these rights, contact us at Hello@theashevilleaffair.com.

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B. CCPA (For California Residents)

• Right to know what personal data we collect,
• Right to request deletion of your data,
• Right to opt out of data sales (We do not sell personal data),
• Right to non-discrimination for exercising your rights.

To submit a request, email Hello@theashevilleaffair.com.

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9. Data Security

We take security seriously and use industry-standard safeguards, including:

• SSL encryption for secure data transmission,
• Restricted access to personal data,
• Regular security audits to prevent unauthorized access.

However, no online service is 100% secure. Please use caution when sharing personal information online.

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10. Policy & Terms Updates

We may update this Privacy Policy and Terms of Service periodically. Changes will be posted on this page, and we will notify users of significant changes via email or Website notice.

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Last Updated: February 2025

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11. Contact Information

If you have any questions or concerns regarding this Privacy Policy and Terms of Service, please contact us:

The Asheville Affair
Email: Hello@theashevilleaffair.com

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